NORI LABS
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NORI LABS / THE FOUNDERSNEW YORK / 2026

TWO PEOPLE.
ONE HUMAN IDEA.

Nori Labs began with Mhalik and Jessica asking what technology could become if it understood more than activity. What if it understood the person?

WHY WE BUILT NORI ↓
01WHY WE MADE NORI

Most technology remembers what you did.

WE WANTED TO CREATE
SOMETHING THAT REMEMBERS
WHAT MATTERED.

Our lives move through goals, relationships, routines, and difficult moments across systems that never see the whole person. We believed a companion could be different.

Personal without being invasive. Intelligent without feeling cold. Useful without reducing life to another dashboard. That belief became Nori AI Companion, and it now guides everything we build through Nori Labs.

02THE PEOPLE BEHIND THE LAB

BUILT TOGETHER.
FROM DIFFERENT STRENGTHS.

Mhalik Baldwin, Nori Labs cofounder01
Cofounder / Operations, systems, and community

Mhalik Baldwin

Mhalik is an operations and process improvement leader with more than fifteen years of experience building programs, guiding teams, and creating structure around complex work. His background spans operations, program administration, youth services, logistics, and community centered leadership. At Nori Labs, he turns ambitious ideas into practical systems and helps move the work from concept to something people can actually use.

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Jessica S Smith, Nori Labs cofounder02
Cofounder / Product vision, brand, and growth

Jessica S Smith

Jessica is a product visionary, brand growth strategist, and multidisciplinary marketer who connects human insight with bold execution. Her work spans brand strategy, product marketing, audience growth, storytelling, and go to market strategy. At Nori Labs, she shapes the vision behind each product, defines how it should feel, and keeps every experience grounded in a clear understanding of the people it serves.

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NORI LABS / BUILT WITH A POINT OF VIEW

TECHNOLOGY SHOULD
KNOW WHAT IT IS
HERE TO PROTECT.

For us, that answer is simple: the person on the other side of the screen.

MEET NORI AI COMPANION ↗WORK WITH THE STUDIO ↗